Coco Café Branding
Coco Café is a globally inspired bakery and coffee house in Hinckley, Ohio. They came to the Hive Design Group to brand their new business and kick off with the launch of a website and social media accounts. This project has multiple layers of deliverables: A logo, brand guidelines, and a website that went from conceptualization to completion in six months.
The Coco Café logo underwent many iterations to capture the perfect image of modernity, simplicity, and elegance. The final logo effectively does this with the uniformly thin strokes of the coffee cup and bun, mimicking a continuous line—a script typeface completes the aesthetic.
The color palette is hand-picked to reflect the brand’s earthy, natural, and stable tones. The dark navy bridges the rest of the palette as a strong pillar. The coral and gold communicate warmth, and the dusty rose is an expressive highlight amongst darker hues.
The Coco Café website came with an involved process, as the entire site was wireframed and designed from scratch on WordPress and Square Point of Sale System. The website features a home page with information about the business, an organized page for the menu with an external outlet to order online through Square, an hours & location page, and a contact page with a comprehensive employment section.
Website Pages
Home Page
Menu Page
Hours & Location Page
Contact Page
Branding Style Guide
Branding Style Guide Pages
